Business and Corporate Video RATES
Production and Editing Cost
What Does Video Cost? A Client’s Guide to Price Per Finished Minute
When you’re budgeting for video, the most useful number to know is the cost per finished minute: the total price of everything it takes to deliver one minute of final footage, from planning through the last edit.
When you’re budgeting for video, the most useful number to know is the cost per finished minute: the total price of everything it takes to deliver one minute of final footage, from planning through the last edit.
What moves the price
Four things matter most: the style of video (live-action is generally cheaper than animation, and 3D costs more than 2D), the level of polish, how complicated the shoot is (extra locations, effects, or on-camera talent), and how fast you need it. Rush jobs cost more.
Where the money goes
- Planning (Pre-Production): concept, script, storyboard, casting, and permits. Often a few hundred to a couple thousand dollars for the whole project.
One set Price that can range starting at $500 on up based on projects requirements. Hiring actors, certain locations and some permits can add significant planning base cost
- Filming (Production): crew, gear, talent, locations, and travel. This is usually the biggest line item and ranges widely,
$500 for a simple day shoot to $2,000 or more for a high-end one
- Editing and finishing (Post Production): cutting the footage, color, sound, graphics/animations, and effects.
costs range from $300 to $1,000 per finished minute, BASED ON complexity
- Extras: captions, translations, and versions for different platforms add to the total.
Prices range starting at $500 on up based on projects requirements. Hiring actors, certain locations and some permits can add significant costs
Ballpark ranges
Simple talking-head or small-business videos sit at the low end.
Commercials, documentaries, and animation can climb far higher because of talent, travel, and detailed production work.
DIVE DEEPER INTO COST BREAKDOWN
Two ways costs get quoted
- Flat project costs. Pre-production (script, storyboard, casting, permits) is typically a one-time fee for the whole project. It doesn’t scale with length the same way. A 2-minute video and a 5-minute video may need nearly the same planning.
- Per-finished-minute costs. Filming and editing tend to scale with how much final video you’re delivering, so they’re often quoted per minute.
How a client would actually estimate
Total cost = pre-production (flat) + (production rate x minutes) + (post-production rate x minutes) + add-ons Example for a 3-minute
#2 Example: : video, using LOW-range numbers:
- Pre-production: $300 (flat)
- Production: $500 x 3 = $1,500
- Post-production: $600 x 3 = $1,800
- Add-ons (captions, extra versions): $100. x 3 = $300
- Total: about $3,900, or roughly $1,300 per finished minute
NOTE: Also, short videos usually cost more per minute than long ones, because planning and setup are spread across fewer minutes. A 30-second video can easily cost more per minute than a 5-minute one.
#2 Example: Video for 3 minute interview, 1 person, 2 cameras, 2 light set up, 1 location no permits
For a 3-minute interview with one person, two cameras, two lights, a mic, and some b-roll,
expect roughly $1,500 to 2,500 on average. Can rise up to $3,000 in San Jose and depending on complexity and add-ons
How to keep costs down
- Settle your goal and audience before anyone picks up a camera.
- Approve the script early so you avoid paid revisions.
- Film once and cut several versions for different platforms.
- Get quotes from more than one provider and compare what’s included.
Tell us your goal, length, and timeline, and we’ll send a quote.
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